CEO & Founder,Jared Harris aka Jroc aka Roc 

RocFresh was created and founded by Jared Harris aka JROC aka ROC as most friends would call him. Roc earned his name JROC from his former St.Augustine High School Basketball Coach. Other friends who knew him would call him ROC for short. You're probably wondering what does this have to do with streetwear. No worries we are getting to that part.

 

ROC always had aspirations as a kid to have his own brand where he would sell exclusive clothing and sneakers. If you asked some of his friends and family they would say Roc was a pretty fresh dude. Jared later went on to earn his bachelors degree in Marketing from a local HBCU in his hometown, Dillard University and then his Masters in Fashion Marketing from LIM College in New York. 2 years post graduate school, Jared did not launch his brand yet. With the start of 2020 on the rise, the anxiety began to cave in on when he would launch.

 

Then a wonderful surprise came as he found out his girlfriend of 5 years would now be pregnant with their child. He thought how could I look my child in their eyes to tell them to follow their dreams if I don't follow my own. Using that feeling as motivation, Jared thought no better time  then NOW to launch his brand RocFre$h.